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David James

Senior Leadership, Management and Commercial Skills Trainer

David has extensive experience in sales, hospitality, customer service and entertainment. Having held senior management positions in various large hospitality organisations he has led teams and been responsible for creating, setting, and delivering on sales strategies. His skill set includes account management, business development and solution selling.

As well as having a strong background in hospitality sales David received the best possible customer service and presenting training when working for Disney Cruise Line and brings this experience to his courses.

He also spent two years teaching English in Italy where, on behalf of the local Town Hall, he wrote and delivered a “Tourism English Course” for local business owners.

David is a passionate trainer whose key areas of knowledge are leadership, management, communication, sales and presenting.

What we do

Everything we do is about encouraging managers, leaders and key team members to consider the power and agency they have to deliver at the highest level.

We’re chosen repeatedly by many of the UK’s leading employers.

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Our Clients

We’ve delivered results for over 9,000 businesses, public-sector organisations and non-profits. See some of them.

Virgin Atlantic
Case study

Virgin Atlantic

Virgin Atlantic is one of the UK’s largest and best-known long haul airlines and one of the largest businesses within the Virgin group. Nearly all of the company’s 7,500 staff are based at Head Office in Crawley and at the two main London airports; Heathrow and Gatwick.

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Customer testimonial

I found learning about the methodologies really helpful! It was great to be in a course managed by David again - he's engaging, knowledgeable, and gets just the right amount of depth. As a kinaesthetic learner, I loved that all the methodology was applied to a real-life example from our own jobs.

M.B , Cognism

Great to see a basis in research/theory, and then a very clear way of applying that to everyday work situations. The mix of presentation, interaction, small groups, and individual tasks was helpful to process information in different ways.

B.B , Edward Elgar Publishing Ltd

This course has has given me serious insight into how I do actually communicate with my direct reports. Trying to think like them and actually getting to know them may be the way forward into breaking down barriers.

J.R , Professional Paper Supplies Ltd

Lots of activities to help to understand each part of the course and to keep you involved.
The activities is what I enjoyed the most.

R.B , Tilda Limited

It brought to my attention the areas on which I need to focus on with the customer, I liked they way it opened my eyes to this.

G.F , Bramblecrest

Consistency and flexibility

Deliver the same levels of learning in the ways that works best for each individual in your team. Whatever their circumstances.

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Contemporary expertise

Our experienced trainers and assessors stay at the forefront by continuously training and being assessed themselves.

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The Impellus Business Centre

The Impellus Business Centre provides online access to your organisation’s account and learning records. Free for all clients.

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Entirely results-focused

Every course, every qualification, every time we help or advise we’re focused on delivering real and measurable workplace results.

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Thought leadership

Eight reasons why new managers have a tough time – and how to cope

Eight reasons why new managers have a tough time – and how to cope

A familiar scenario that we frequently come across is when someone who is brilliant at their job is promoted into a management position. But being good at your job is very different from being a ...

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Home and away? five top tips for managing employees in a work-at-home culture

Home and away? five top tips for managing employees in a work-at-home culture

Attracting top talent post-pandemic often requires a promise of at least some homeworking to be on offer – and ...

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