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Jon Dean

Managing Director

Jon started his career on a two-year Management and Leadership Development Programme with Inchcape, a retail motor-franchise group, after which he was promoted to Sales Manager within the Land Rover franchise at the age of 22.

He subsequently moved into an Area Manager role in the motor-vehicle finance industry with Chartered Trust (now Black Horse Finance) where he managed dealer group and manufacturer relationships and completed his Finance and Leasing Association (FLA) examinations in commercial and financial practice.

His first business venture came when he set up a specialist technology leasing company. This established several high-level agreements with technology vendors who offered the company’s services to commercial clients either directly or through resellers, to help them to procure their solutions.

After a successful trade sale of that business, he spent a short while delivering consultancy and training by individual request before realising there was a significant gap in the market for high quality, flexible and usable leadership and management training.

He established Impellus in 2008 with a set of principles around every training course and qualification; they should be enjoyable, understandable, and deliver real and immediate organisational results. These principles run through every programme the company delivers to this day.

What we do

Everything we do is about encouraging managers, leaders and key team members to consider the power and agency they have to deliver at the highest level.

We’re chosen repeatedly by many of the UK’s leading employers.

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Our Clients

We’ve delivered results for over 8,000 businesses, public-sector organisations and non-profits. See some of them.

Virgin Atlantic
Case study

Virgin Atlantic

Virgin Atlantic is one of the UK’s largest and best-known long haul airlines and one of the largest businesses within the Virgin group. Nearly all of the company’s 7,500 staff are based at Head Office in Crawley and at the two main London airports; Heathrow and Gatwick.

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Customer testimonial

I learnt so much from the day courses I attended with Impellus. My favourite aspects of attending were:

- Meeting nice, engaging groups of people from all walks of life.

- Learning in a dynamic way and hearing multiple perspectives of the same situation.

- Listening to other people’s work related experiences and seeing how important good communication is for achieving both individual and group success.

Oliver McCullough , Forte School of Music

I enjoyed the whole day and found a lot of interesting points that I will be introducing into my everyday managing style.

N.E , Coastal Specialist Ironmongery Ltd

I thought the course was delivered very well with great concise content. Our tutor Ken, ensured the entire day was made enjoyable, I found the leadership styles aspect most enjoyable to learn about, however the course as a whole I thought I was brilliant.

H.B , Delron Services Ltd

The content of the course was very helpful and I will definitely be doing some of the exercises with my team at the next opportunity. I enjoyed interacting with the group and sharing experiences and knowledge.

A.B , Hair Tools Ltd

Your courses were great, they were well constructed, had a good balance of listening and doing, and individual work versus group work.

Michael Thurston , Partners in Hygiene

Consistency and flexibility

Deliver the same levels of learning in the ways that works best for each individual in your team. Whatever their circumstances.

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Contemporary expertise

Our experienced trainers and assessors stay at the forefront by continuously training and being assessed themselves.

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The Impellus Business Centre

The Impellus Business Centre provides online access to your organisation’s account and learning records. Free for all clients.

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Entirely results-focused

Every course, every qualification, every time we help or advise we’re focused on delivering real and measurable workplace results.

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Thought leadership

Impellus Google review winner July 2022Announcements

Impellus Google review winner July 2022

A big congratulations to Lucy Hogg who is the winner of July's Impellus Google review draw

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