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Jon Dean

Managing Director

Jon started his career on a two-year Management and Leadership Development Programme with Inchcape, a retail motor-franchise group, after which he was promoted to Sales Manager within the Land Rover franchise at the age of 22.

He subsequently moved into an Area Manager role in the motor-vehicle finance industry with Chartered Trust (now Black Horse Finance) where he managed dealer group and manufacturer relationships and completed his Finance and Leasing Association (FLA) examinations in commercial and financial practice.

His first business venture came when he set up a specialist technology leasing company. This established several high-level agreements with technology vendors who offered the company’s services to commercial clients either directly or through resellers, to help them to procure their solutions.

After a successful trade sale of that business, he spent a short while delivering consultancy and training by individual request before realising there was a significant gap in the market for high quality, flexible and usable leadership and management training.

He established Impellus in 2008 with a set of principles around every training course and qualification; they should be enjoyable, understandable, and deliver real and immediate organisational results. These principles run through every programme the company delivers to this day.

What we do

Everything we do is about encouraging managers, leaders and key team members to consider the power and agency they have to deliver at the highest level.

We’re chosen repeatedly by many of the UK’s leading employers.

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Our Clients

We’ve delivered results for over 8,000 businesses, public-sector organisations and non-profits. See some of them.

Assay Office Birmingham
Case study

Assay Office Birmingham

The Assay Office Birmingham is a world leader in the identification and hallmarking of precious metals

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Customer testimonial

I liked how the day was broken down in steps, kept me engaged, breaks were appropriate in timing and length. I most enjoyed breaking down processes for analysing problems and their causes (the performance issues diagnosis map) and exploring the more psychological elements of behaviour.

A.S , WebMD UK

Great course, perfectly timed for transitioning into management and providing me with every inch of insight to help better manage the team every day.

Jason Moss , Mediaworks UK

Alison was very knowledgeable and engaging. I liked the analysis of our own leadership style and thinking about how to improve our effectiveness score.

V.K , Equals Money

Very well presented- Mel really knew her stuff! It also helps that Mel is charismatic so the day  flew by. Most enjoyable was that I could actually take away something of value- the adult ego state or as I like to call it- "Adulting". This will definitely be a conscious choice to make this a starting point for my work communications moving forwards so that it eventually becomes the norm for me.

M.H-M , Insite Energy Ltd

David was brilliant very engaging and knew what he was talking about. Normally I do not enjoy the breakout rooms but found them great this time, taught me a lot about being comfortable in the uncomfortable.

R.G , Me Learning Ltd

Consistency and flexibility

Deliver the same levels of learning in the ways that works best for each individual in your team. Whatever their circumstances.

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Contemporary expertise

Our experienced trainers and assessors stay at the forefront by continuously training and being assessed themselves.

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The Impellus Business Centre

The Impellus Business Centre provides online access to your organisation’s account and learning records. Free for all clients.

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Entirely results-focused

Every course, every qualification, every time we help or advise we’re focused on delivering real and measurable workplace results.

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Thought leadership

How to Become a Project Manager

How to Become a Project Manager

The world of project management is exciting, fascinating and can be highly rewarding. If you’re looking to become a Project Manager but you don’t know where to start, the good news is that ...

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