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Jon Dean

Managing Director

Jon started his career on a two-year Management and Leadership Development Programme with Inchcape, a retail motor-franchise group, after which he was promoted to Sales Manager within the Land Rover franchise at the age of 22.

He subsequently moved into an Area Manager role in the motor-vehicle finance industry with Chartered Trust (now Black Horse Finance) where he managed dealer group and manufacturer relationships and completed his Finance and Leasing Association (FLA) examinations in commercial and financial practice.

His first business venture came when he set up a specialist technology leasing company. This established several high-level agreements with technology vendors who offered the company’s services to commercial clients either directly or through resellers, to help them to procure their solutions.

After a successful trade sale of that business, he spent a short while delivering consultancy and training by individual request before realising there was a significant gap in the market for high quality, flexible and usable leadership and management training.

He established Impellus in 2008 with a set of principles around every training course and qualification; they should be enjoyable, understandable, and deliver real and immediate organisational results. These principles run through every programme the company delivers to this day.

What we do

Everything we do is about encouraging managers, leaders and key team members to consider the power and agency they have to deliver at the highest level.

We’re chosen repeatedly by many of the UK’s leading employers.

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Our Clients

We’ve delivered results for over 9,000 businesses, public-sector organisations and non-profits. See some of them.

Virgin Atlantic
Case study

Virgin Atlantic

Virgin Atlantic is one of the UK’s largest and best-known long haul airlines and one of the largest businesses within the Virgin group. Nearly all of the company’s 7,500 staff are based at Head Office in Crawley and at the two main London airports; Heathrow and Gatwick.

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Customer testimonial

Great course, perfectly timed for transitioning into management and providing me with every inch of insight to help better manage the team every day.

Jason Moss , Mediaworks UK

What I enjoyed the most was meeting other people from all sorts of different companies, and how well we all seemed to get on in the break-out rooms!

Peter Vassallo , WSM Partners LLP

The whole structure and presentation was excellent. It gave me a lot think about with the role I am currently in and things I can implement for future.

K.H , Proactis Ltd

The breakout rooms were really helpful for learning, everyone came from different companies/experience levels/team structures and it was important to hear that the challenges are broadly similar. Gave us ample opportunity to learn from one another, and David (James) was great at consolidating that in the bigger group.

R.M , Strategy Insights International Limited

Alison was so great at keeping us interested and using relatable examples really helped enhance the learning and understanding of the content.

There was just the right amount of break-out areas and general breaks to keep the day flowing and not be stagnant.

A.H , Zeus Capital

Consistency and flexibility

Deliver the same levels of learning in the ways that works best for each individual in your team. Whatever their circumstances.

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Contemporary expertise

Our experienced trainers and assessors stay at the forefront by continuously training and being assessed themselves.

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The Impellus Business Centre

The Impellus Business Centre provides online access to your organisation’s account and learning records. Free for all clients.

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Entirely results-focused

Every course, every qualification, every time we help or advise we’re focused on delivering real and measurable workplace results.

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